2015 Company Profiles: Natural Vitality
8500 Shoal Creek Blvd., Bldg. 4, #208, Austin, TX 78757
Phone: (800) 446-7462 • Fax: (818) 847-1056
Year Founded: 1995
Supplements for a Healthy, Sustainable Life
Natural Vitality is a purpose-driven company that believes well-chosen supplements are necessary for a healthy, sustainable life. To that end, the company has developed a line of premium-quality supplements based on research and formulated to produce a noticeable result. In addition, Natural Vitality believes that real health also requires creating a sustainable environment and food system.
To achieve these objectives, Natural Vitality operates in two ways: First, the company produces high-quality award-winning dietary supplements to assist individuals in achieving optimum health. And second, a percentage of product sales funds Natural Vitality’s Calm Earth Project environmental action initiative, a program that supports organic farming and environmental stewardship.
As part of this program, which started in 2007, Natural Vitality works with groups such as Remineralize the Earth, the Center for Food Safety, and the Bionutrient Food Association, a nonprofit research, education and advocacy organization dedicated to promoting and implementing natural ways to restore health and vitality to our soil and our food. Natural Vitality also helps educate consumers through Natural Vitality Publishing, which produces free award-winning Organic Connections magazine, eBooks and eGuides (www.organicconnectmag.com).
Natural Vitality believes that agriculture focused on quality, rather than quantity, is critical to our health. For the company’s dietary supplements, Natural Vitality seeks out organic plant-sourced ingredients wherever possible. All the fruits and vegetables we use are organically grown. The company’s plant protein is from organic quinoa. The stevia, and fruit flavorings we use are organic as well. This not only assures customers of no pesticide residues and no GMO (genetically modified organism) ingredients but also provides financial support to organic farming.
Additionally, Natural Vitality products often contain patented forms of supplement ingredients. These are standardized for consistent potency and many are backed by clinical research. In every product, ingredients—including ones that play an auxiliary role—are incorporated in amounts that provide an optimum, noticeable benefit.
Natural Vitality has always worked closely with health care professionals and servicing their offices has been an important part of its business since its inception. The company believes that most Americans, especially women, are taking too much calcium and that excess calcium combined with insufficient magnesium can lead to serious health issues. To that end, all of the company’s products containing calcium are balanced on a 1:1 calcium to magnesium ratio (or a bit higher in magnesium).
• Ken Whitman, President
• Susan Whitman, Executive Vice President
• Justin Farmer, CEO
• Charles Girdlestone, Vice President Account Management
• Andreas Koch, Vice President Marketing
• Natural Products Association
• Remineralize the Earth
• Bionutrient Food Association
• Natural Calm
• Organic Life Vitamins
• Kids Natural Calm Multi
• Osteo Calm (award-winning bone health)
• Natural Calm Plus Calcium (balanced active formula)
• Plant-Sourced Minerals (chelated ultra minerals)
• Balanced CalMag