2015 Company Profiles: Seroyal
Seroyal: Dedicated to Making a Difference in People’s Lives
For more than 30 years, Seroyal has pioneered all-natural therapeutics dedicated to your holistic approach to individualized healing. The company’s expansive, science-based product line, rigorous manufacturing processes and unrivaled education programs are all designed to help you improve your clients’ health today and for years to come.
The Best in Professional Brands
Seroyal offers UNDA, Genestra Brands, Pharmax and Wobenzym product lines. Each product is developed through the collaboration of the company’s product development team with independent research advisors, including naturopathic doctors, medical doctors, pharmacists and health science researchers.
Genestra Brands Human MicroFlora (HMF) and Pharmax Human Lactic Commensal (HLC) probiotics incorporate safe and effective strains reflecting the latest evidence-based research from human trials. These proprietary human-sourced strains have natural pH and bile acid resistance, with strong adherence to the intestinal tract epithelium.
Fish Oil Difference
Genestra Brands Super EFA and Pharmax Finest Pure Fish Oil use the proprietary NEO-3 and CRYO-3 natural enrichment processes to enhance DHA and EPA concentrations. A variety of formulations (including liquids, capsules and emulsions) and serving sizes are offered to support condition-specific treatment plans.
Seroyal Continuing Medical Education—Elevate Your Practice
Seroyal’s Continuing Medical Education program is committed to providing world-class, clinically relevant information that can be immediately integrated with existing modalities for a complete, holistic approach. The company’s in-house medical advisors are also available for unbiased peer-to-peer discussions, product information sessions, practice resources and up-to-date information on promotions and new product launches.
Seroyal ensures excellence through heavy investment and commitment to stringent quality assurance. The UNDA, Genestra Brands, Pharmax and Wobenzym brands go above and beyond to ensure the highest quality dietary supplements, imposing rigorous manufacturing standards from start to finish. From the raw materials used for manufacturing of the products, to the preparation, bottling and storage, Seroyal’s Quality Assurance team ensures stringent process adherence.
All Seroyal dietary supplements are compliant with the FDA’s (U.S. Food and Drug Administration) current good manufacturing process (CGMP) requirements. The company is also NSF certified.
Rigorous manufacturing standards are instituted from start to finish to produce Seroyal’s dietary supplements. The company utilizes only the purest, most natural ingredients sourced from trusted global, industry-leading suppliers, and avoid unnecessary agents in order to meet the needs of physicians treating patients with chemical and allergen sensitivities. These standards include the following:
Full label disclosure: All ingredients are listed, including non-medicinals; standardizations of herbal extracts to indicate primary active marker compounds; and minerals are listed by true elemental weight.
Independent testing: Validates the quality, stability, potency and purity of the products from manufacturing, to preparation, bottling and storage. Every one of Seroyal’s products is tested a minimum of three times; first as a raw material, second during the manufacturing process and finally as a finished product. Objectivity is ensured during testing by using government-approved and/or accredited independent laboratories. These testing laboratories employ some of the most precise equipment and analytical methods available in the market to validate the safety and efficacy of the products.
A commitment to quality is and always will be a pillar in everything Seroyal does. When you see the company’s allergen free symbols, you can be confident that no dairy allergens, or gluten, are included in the formula. You will also know if the formula is appropriate for vegan and vegetarians.
Genestra Brands: Exceptional Quality, Consistency, Stability and Reliability
Genestra Brands supplements support individualized treatment plans with a 350-plus professional-grade product offering in a variety of formats, proven safe, effective and reliable for over 30 years, backed by clinical or traditional evidence.
UNDA: Leaders in Homeopathy for More Than 50 Years
Established more than half a century ago in Belgium, UNDA is renowned for manufacturing exceptional homeopathic products that use only pure materials and herbs that are biodynamically grown or wildcrafted.
Pharmax: Where Nutritional Science Comes to Life
Pharmax products support condition-specific treatment plans with leading-edge line of professional-grade nutraceuticals and specialty combination products, highly regarded in the U.S. with more than 15 years of proven safety, efficacy and reliability backed by clinical or traditional evidence.
Wobenzym: Keep on Moving
Wobenzym is a natural enzyme formulation that has the power to help your body maintain a healthy inflammation response so it is better equipped to address occasional muscle soreness, strain and other issues following exertion. Developed by leading scientists and backed by published clinical research Wobenzym systemic enzyme therapies have been trusted by health care practitioners worldwide for more than 60 years.