2017 Company Profiles: America’s Finest, Inc.
Blending Herbal Traditions, Current Scientific Research and Manufacturing Methods
America ‘s Finest, Inc. (AFI) was formed in 1992 to provide herbal and nutritional formulas that blend the rich herbal traditions of ancient cultures with the latest in current scientific research and manufacturing methods. This allows the company to provide the finest natural health care supplements to compliment a total wellness lifestyle.
Where on the one hand, modern health care has shown dramatic results through its emphasis on science and research, ayurveda (which means “the science of life”) on the other hand has shown for several thousand years that through herbal and nutritional supplements, human beings can maintain or restore the body’s balance for optimum wellness. At AFI, the company combines the knowledge from modern health care and ayurveda.
Ayurveda is the ancient medical system of India, and the oldest formal health care system in the world. Ayurveda has influenced ancient medical practices in Tibet, China and even those found in Europe. Sidha, yet another medical modality, has been influenced by ayurveda. This system is based on the use of practical knowledge to manage health in such a way that it prevents disease, prolongs and improves the quality of life.
Science and tradition should not be adversarial, but mutually supportive, assuring the consistency and efficacy of time-tested solutions to optimum health. At AFI, the company provides the best of both worlds with safe, innovative and beneficial approaches to personal health care. AFI products are a new class of dietary supplements designed for a modern approach to the traditional quest for optimum health.
A team of researchers, pharmacists and medical practitioners are involved in the formulation of this new family of products, which combines science and tradition—science for proven results and tradition for optimizing health and quality of life.
The company also provides training manuals, which provide product information, formulation and ingredients.
Key Market Areas
• Bioavailability enhancer
• Blood sugar support
• Body weight and composition
• Brain and memory health
• Digestive health
• Healthy aging
• Healthy heart support
• Immune support
• Joint support
• Sports nutrition
• Women’s health
Major Products/Service Offerings
Best sellers include AFI’s Curcuminoids C3 Capsules and Tablets, HGH Dopa 400, ForsLean, NiLitis SR, and Boswellin & Curcuminoids.
AFI’s Coleus forskholi product for building lean body mass, Forslean, is a branded ingredient from Sabinsa, patented for increasing lean body mass, while decreasing body fat.
If customers are looking for the finest turmeric product on the market, they can turn to AFI’s Super Curcumin product. It has 1,000 mg of patented curcumin extract, called Curcumin C3 Complex, combined with 5 mg of BioPerine, the only patented black pepper extract on the market for gut absorption. This product exemplifies how consumers should be taking curcumin extracts, as it is natural and clinically validated.
Services: Online ordering, customer service, next day shipping, the company caters to health food stores and doctors’ offices. AFI uses certified products and proprietary quality ingredients from Sabinsa Corporation.
For joint health, a unique bi-layer tablet concept approach has been adapted at AFI, to bring ingredients with different synergies together. NiLitis-SR represents this approach, by uniquely combining Curcumin C3 Complex (Curcuma longa), Boswellin (Boswellia serrata) and ginger together. This patented combination has a clinical study showing increased walking distance for patients.
AFI has taken the next big step in curcumin supplements by offering the most absorbed metabolite, tetrahydrocurcumin, in the form of C3 Reduct tablets. Gone are the days of orange powder/dust; these white C3 Reduct tablets offer the benefits of curcumin and retain all the principle activities of curcumin, in a white, easy-to-swallow tablet.
AKBBA is one of the strongest natural boswellic fractions that is reported to be mainly responsible for the health benefits of the Boswellia serrata extract. AFI’s latest SKU, AKBBA MAX, combines two proprietary natural extracts from the gum resin of Boswellia serrata (Indian frankincense); AKBBA and Boswellin PS provide boswellic acids and natural polysaccharides from Boswellia serrata, co-formulated with BioPerine, a natural bioavailability enhancer from black pepper fruit.
• Barbara Cotton, Manager