Upcoming Issue Highlights
Home Subscribe Advertise Sourcebook Free Product Info Home

About Natural Practitioner

Natural Practitioner is the first industry trade magazine specifically for natural and alternative health care professionals. Produced by the staff of Vitamin Retailer magazine– the #1 dietary supplement publication for health and natural food retailers.

Mission Statement

Natural Practitioner provides health, nutrition and business information to alternative, complementary and integrative health care professionals to help them succeed in their practices and better serve their patients/clients.”

Editorial Focus

Natural Practitioner serves as a must-read business magazine (not another health research journal) providing valuable information to the professional natural health care field. NP fills a need among this audience for a trade publication that offers news and analysis, as well as product information and insights from leading practitioners, designed to benefit their business operations and health care practices.


Natural Practitioner is published 9 times per year.

Website (www.naturalpractionermag.com)

The Natural Practitioner website serves as an online extension of our publication, including “bonus content” not found in the magazine. Here is where practitioners can access NP’s editorial archive, download the digital edition and access a wealth of industry information. Contact us for advertising opportunities!


Natural Practitioner’s bi-weekly e-newsletter contains current news and information for the natural practitioner channel. Contact us for sponsorship opportunities!