Endurance Products (Sherwood, OR), a division of Innovite and marketer of Endur brand dietary supplements, has announced the introduction of EndurPro, it exclusive practitioner supplement line.
Powered by SmartMatrix controlled-release technology, this product line provides practitioners access to potent, clinically researched, next-level supplements for their patients.
At AANP 2025, attendees were able to get a first look at two condition-specific formulas:
- L-Theanine SR: Available in 200 mg and 400 mg dosage, L-Theanine helps support mood and cognitive wellbeing, and is a precursor to serotonin production in the body.*
- 5-HTP SR: Available in 75 mg, 150 mg and 225 mg dosage, helps support healthy sleep patterns and moderate anxiety levels.*
The focus of EndurPro supplements, which will expand to a broader line in Q4 2025, is to provide practitioners with unique and condition-focused formulations that align optimally with protocols, clinical outcomes and patient compliance. These formulas will also align with diagnostic or maintenance lab markers to help assess efficacy. “We’re proud to bring these innovative products and this game-changing technology to the AANP event,” said Joe
Brunner, president EPC, vice president Innovite Inc. “Our ‘why’ is to provide health practitioners with better tools to fuel patient wellness and more accurately address their health concerns.”
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
For more information, visit www.endur.com.
