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How U.S. CPG’s Can Get Their Groove Back

Manufacturers need to find different way to expand beyond the grocery channel. development of more effective product portfolios. Although the U.S. population growth is expecting to stay low, at least for the next decade, has created a much larger problem in the environment. In order to climb the later, sales must use innovative merchandising and the flexibility to work with a variety of retail formats and online distributors. Their volumes and SKU prerequisites seem to be unique. Some retailers and consumers are beginning to care about health and the environment, while CPGs may also need to rethink institutional branding.

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