Nordic Naturals (Watsonville, CA) has introduced its latest innovation—a breakthrough omega-3 oil. This ultra-concentrated EPA+DHA oil in the highly absorbable, triglyceride form is a first in the natural products channel.
“What makes this fish oil unique is the combination of very high concentration and superior absorption,” said Tone Larsen, Nordic Naturals product development manager. Nordic Naturals delivers all products in the 90-plus percent triglyceride form—the form in which omega-3s occur naturally in fish and which research confirms is better absorbed and utilized by the body.
“Obtaining EPA and DHA in higher concentrations in this highly bioavailable form will allow individuals and health care professionals to reduce deficiencies more quickly,” Larsen said. “It also gives us the ability to tailor products to meet personalized nutritional needs. For instance, we have developed a small, easy-to-take soft gel that’s convenient, but also has high EPA+DHA levels. We’re also able to offer higher concentration omega-3s for extra support—but in fewer soft gels.”
Friend of the Sea certified, the new oil will be offered in several products that launch this month:
ProOmega 2000: 2000 mg EPA+DHA per serving for increased benefits in fewer soft gels
Postnatal Omega-3: First-of-its-kind EPA+DHA blend, with vitamin D3 in small soft gels for new moms
“This oil is an exciting achievement,” said Joar Opheim, Nordic Naturals CEO and founder. “We’re constantly innovating, pushing the science, pushing the technology in order to continue to deliver on our promise to make the power of omega-3s accessible to everyone.”
For more information, visit www.nordicnaturals.com/professionals.php.