Since 1994, Life Priority has recognized the importance of sourcing high quality supplements for our customers. Selectively chosen for quality, and backed by scientific research, Life Priority supplements are made to compliment a healthy and active lifestyle.
To market high quality health and nutritional products.
Greg and Michelle Pryor have been involved in the health and nutrition industry since 1991. After selling the Durk Pearson & Sandy Shaw Designer Food formulas through another company from 1991 to 1994, in 1994 they decided to form Life Priority, Inc. through the support of Durk & Sandy. Greg is also a former pro baseball player. He played for over 9 seasons in the majors and played on the 1985 World Series Champion Kansas City Royals.

At Lonza Consumer Health & Nutrition, we combine our expertise in high quality, science-backed specialty ingredients with formulation know-how and industry-leading capsule and encapsulation technologies to create innovative solutions for both human and pet health nutrition companies. We bring to our customers a wealth of consumer research, clinical insight and advanced product concepts and solutions.