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Standard Process Introduces Clean-label POSSIBLE Brand to Fuel Everyday Athletes and Adventurers


Standard Process (Wisconsin), has announced the launch of The POSSIBLE Brand: a line of clean-label, POSSIBLE_Standard Processwhole food products that will include a range of nutrition bars, SuperGreens and protein powders. The line is intended to give everyday athletes and adventurers the energy they need to test their limits and perform at their potential.

All POSSIBLE products are USDA (U.S. Department of Agriculture) Organic, vegan, non-GMO (genetically modified organism), non-dairy, gluten-free, clean label and artificial-free.

“We’ve proved that proper nutrition can empower extraordinary achievements and still taste good,” said Simone DuBois, director of active lifestyle products for Standard Process. “It’s our aim to help goal-oriented people achieve their dreams.”

The POSSIBLE Brand’s initial products include snack bars (available in a variety of flavors), a meal bar (chocolate almond flavor), protein powder (chocolate cacao/vanilla bean flavor), and SuperGreens (23 high-quality, whole food-based ingredients). Each is designed to conveniently deliver the calories, macronutrients, micronutrients and phytonutrients that help turn today’s goals into tomorrow’s accomplishments.

“When you’re taking on a big challenge, the last thing you want to worry about is your nutrition,” DuBois said. “We’ve created these products to give you the fuel you need when you need it most.”

For more information, visit www.mypossible.com.