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Pure Encapsulations Announces Partnership With TerraCycle

Longevity By Nature

Pure Encapsulations (Sudbury, MA) and its affiliated brands have partnered with international recycling Pure Encapsulationsleader TerraCycle (Trenton, NJ) to launch an innovative national program to increase the recycling of its nutritional supplement packaging.

“Pure Encapsulations is committed to a greener future, including leading the way in recyclable packaging design and reducing packaging waste.  However, not all packaging components are curbside recyclable and not all consumers have access to community recycling services,” explained Dr. Barry Ritz, vice president of science, regulatory & innovation. “Through this partnership with TerraCycle, more of our customers will now have the opportunity to send in these packaging materials to be recycled.”

TerraCycleConsumers who wish to recycle their nutritional supplement packaging are invited to sign up for the Pure Encapsulations and Beyond Recycling Program on the program page at www.terracycle.com/en-US/brigades/pure-encapsulations. Once enrolled in the program, consumers can begin collecting packaging components such as lids, desiccants, neck shrinks, seals, sachets, or any other packaging materials from Pure Encapsulations, Douglas Laboratories, Klean Athlete, Genestra Brands, Pharmax, UNDA and Wobenzym. It is recommended to use the box your supplements arrived in as your collection box. When full, download a pre-paid shipping label and send it to TerraCycle for recycling.

What happens to the waste once received at TerraCycle?

Once collected, all packaging is cleaned and melted into hard plastic that can be remolded to make new recycled products, such as park benches and picnic tables. As an added incentive, for every shipment of packaging sent to TerraCycle through the recycling program, consumers earn points that can be used for charity gifts or converted to cash to be donated to the non-profit, school or charitable organization of their choice.

“For many, nutritional health products are an important part of one’s daily routine, but few people consider what happens to the packaging once all the product is gone,” said TerraCycle CEO and Founder, Tom Szaky. “With the Pure Encapsulations and Beyond Recycling Program, Pure Encapsulations has considered the end-of-life options for their packaging and partnered with TerraCycle to help ensure that it never sees the landfill.”

For more information, visit www.pureencapsulationspro.com or www.terracycle.com.