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dietary supplements


EndurPro Launches Exclusive Practitioner Supplements at AANP

by Shari Barbanel | July 14, 2025

Endurance Products (Sherwood, OR), a division of Innovite and marketer of Endur brand dietary supplements, has announced the introduction of EndurPro, it exclusive practitioner supplement line. Powered by SmartMatrix controlled-release technology, this product line provides practitioners access to potent, clinically researched, next-level supplements for their patients. At AANP 2025, attendees were able to get a ...

CRN’s 2025 ‘Day on the Hill’ Brings Together Top Supplement Executives & Lawmakers

by Shari Barbanel | June 16, 2025

More than 79 dietary supplement industry executives representing member companies of the Council for Responsible Nutrition (CRN) convened in Washington, D.C. for CRN’s annual Day on the Hill—a cornerstone event that promotes direct dialogue between industry leaders and lawmakers. Held on June 11, the event featured 69 face-to-face meetings on Capitol Hill, including discussions with ...

New Survey Finds Strong Support for Dietary Supplement Reform

by Shari Barbanel | June 4, 2025

The Consumer Healthcare Products Association (CHPA) recently released results of a new survey, which found that Americans’ use of dietary supplements as a valued tool to maintain and support overall health and wellness remains high, while three-quarters of those polled say regulatory reform for dietary supplements is needed. Key findings include: Dietary supplements are a mainstream ...

CRN Encourages Greater Inclusion of Dietary Supplements in Dietary Guidelines

by Shari Barbanel | January 6, 2025

The Council for Responsible Nutrition (CRN) acknowledged efforts of the 2025 Dietary Guidelines Advisory Committee in reviewing extensive data on nutrient intake in the United States, but expressed “disappointment” that the guidelines do not consider scientific evidence pertaining to dietary supplements. According to CRN, the report revealed troubling trends, particularly how Americans’ diets consistently fall short of aligning with Dietary Guidelines recommendations, leading ...

Ole Miss Launches Dietary Supplement and Medical Cannabis Graduate Program

by Shari Barbanel | November 13, 2023

The University of Mississippi (Ole Miss) created a new online graduate program focusing on medical cannabis and dietary supplements. The new Master of Science in Dietary Supplements and Medical Cannabis program plays on the university’s long-standing expertise in both fields. The new program builds upon the research and expertise of the National Center for Natural ...

Trade Associations Applaud Bipartisan Legislation to Expand Access to Dietary Supplements

by Shari Barbanel | July 26, 2023

The Consumer Healthcare Products Association (CHPA), American Herbal Products Association (AHPA), Council for Responsible Nutrition (CRN), Natural Products Association (NPA) and the United Natural Products Alliance (UNPA) have applauded the introduction of the Dietary Supplements Access Act. Introduced on July 20 by U.S. Representatives Darin LaHood (R-IL), Brendan Boyle (D-PA), John Curtis (R-Utah) and Josh Gottheimer (D-NJ), the bipartisan legislation will provide greater ...

JAMA Research Letter Raises False Alarm Over Levels of Melatonin in Gummies, CRN Says

by Shari Barbanel | April 26, 2023

The Council for Responsible Nutrition (CRN) has responded to a newly published research letter (“Quantity of Melatonin and CBD in Melatonin Gummies Sold in the U.S.”) appearing in the Journal of the American Medical Association (JAMA), which suggests that clinicians should “advise” parents that the levels of melatonin in gummies are “unpredictable.” Melatonin is often ...

How Sweet It Is: Helping Patients Manage Blood Sugar

by Lisa Schofield | December 1, 2022

High blood sugar is years in the making, but you can help your patients take control with dietary supplements and lifestyle changes. Before type 2 diabetes sets in, you can help your patients potentially stave it off. But it appears that there may be several baked-in misunderstandings about the cause of erratic blood sugar and ...

Farlong Pharmaceutical, Rebrands to Farlong Nutraceutical

by Shari Barbanel | February 21, 2022

California-based Farlong Pharmaceutical, a vertically integrated, plant-based ingredient and supplement company, has changed its’ name to Farlong Nutraceutical. Established in 1998, Farlong is a science-based and vertically integrated functional ingredient and formula provider focused on discovering, developing and providing safe, effective and unique medicinal herbs, plant extracts and formulas with its own GAP (good agricultural practice) ...

FDA Announces Qualified Health Claim for Magnesium and Reduced Risk of High Blood Pressure

by Shari Barbanel | January 12, 2022

In a letter of enforcement discretion released on Jan 10., the U.S. Food and Drug Administration (FDA) announced that it does not intend to object to the use of certain qualified health claims regarding the consumption of magnesium and a reduced risk of high blood pressure (hypertension), provided that the claims are appropriately worded to avoid misleading ...

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