The Market
Going Strong
by Hilary Daninhirsch |
July 1, 2021
Muscle strength is important for all demographics and is tied to overall health. In a now iconic 1972 advertisement for Charles Atlas bodybuilding training, a “98-pound weakling” is insulted and gets sand kicked in his face by a much more “buff” and muscular man on the beach. Though it is an old advertisement, being muscular ...
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