Thorne (Summerville, CA) has unveiled its nationwide Women’s Health Campaign featuring professional ballet dancer, activist and founder, Misty Copeland, and actress, Lana Condor. The campaign aims to bring science and clarity around two of the most searched—and often underexplained—areas of women’s health—perimenopause and libido. The campaign introduces two new science-backed Thorne formulations—Perimenopause Complete and Women’s Libido Boost—designed to support women navigating hormonal transitions with clarity, confidence and evidence-based solutions.
Rooted in Thorne’s commitment to clinical rigor, scientific expertise and practitioner trust, the campaign reflects the company’s differentiated approach to women’s wellness—translating complex biology into clear, evidence-based solutions that women can trust, according to the company. Copeland and Condor’s lived realities when it comes to perimenopause and libido, respectively, come to life through the campaign’s honest exploration of women’s wellness journeys at various life stages. By bridging Thorne’s scientific expertise with transformative, real stories, the campaign sets out to ensure women feel understood, supported and empowered in their wellness journeys.
“Women are increasingly seeking transparency and real answers about what’s happening in their bodies,” said Mary Beech, chief growth officer at Thorne. “At Thorne, everything we do is grounded in uncompromising quality standards, clinically studied ingredients, and science-backed formulations. This campaign underscores our commitment to delivering best-in-class support that empowers women to navigate hormonal transitions with clarity and confidence.”
With creative direction by Project 3 Agency and directed by Lana Senaoui, the campaign launches with a comprehensive suite of video and still assets deployed across digital out-of-home (DOOH), connected TV, display, paid search, YouTube, social media, experiential and influencer marketing. The campaign will run through June 7 nationwide with DOOH active in four key markets including New York, Los Angeles and more.
For more information, visit www.thorne.com.
