Thorne (New York, NY) has unveiled its Creatine Campaign spotlighting the supplement’s wide-ranging benefits including performance, endurance and cognition. Featuring musical icon, entrepreneur, philanthropist and mother, Ciara, the campaign challenges the long-held notion that creatine is just for bodybuilders and athletes, redefining it as a tool for those seeking the wide range of benefits creatine offers. With her newly released album CiCi and busy schedule on and off the stage, the spot highlights the impressive mental and physical excellence that goes into Ciara’s everyday performance.
“I know it all looks easy, but being and staying at peak performance is a lot more than just hours of rehearsal in the studio,” said Ciara. “My focus and top priority is always finding ways to better myself holistically—which starts with what goes into my body each and every day. I’ve been a long-time fan of Thorne and love that I can trust their science-backed supplements—
notably, Creatine—to support not just my overall physical well-being, but to help me stay sharp and maintain endurance.”
Creatine is a naturally produced amino acid found primarily in the muscles and in the brain and the most extensively studied supplement on the market. According to the company, Thorne’s Creatine features a micronized creatine monohydrate for superior dissolvability and absorption. It is also NSF Certified for Sport, meaning each batch of Thorne’s Creatine is tested for compliance with label claims to ensure the absence of nearly 300 substances banned by major athletic organizations.
“Creatine isn’t new by any means, but it does offer so much more than the main buzzwords we so often hear when it comes to the product,” said Mary Beech, chief growth officer at Thorne. “The campaign taps further into Thorne’s broader Thorne For platform and shines light on the fact that creatine is for everyone with a broad range of science-backed benefits across performance, endurance and cognitive focus.”
For more information, visit www.thorne.com/featured/creatine.
