EuroPharma, Inc. (Green Bay, WI), the employee-owned company behind Terry Naturally and EuroMedica, announced that its Board of Directors has appointed Holly Hirsch as interim president & chief executive officer, effective immediately.
Hirsch has served as EuroPharma’s chief operating officer, working closely with company founder, CEO and president, Terry Lemerond to advance its strategic priorities and position the company for long-term success. In her role as COO, Hirsch has provided day-to-day leadership across the business and has helped guide operations, commercial strategy, organizational development, and long-term planning.
Following the passing of Lemerond on Sept. 3, EuroPharma’s Board of Directors appointed Holly Hirsch as interim president and CEO under the company’s ongoing succession plan, providing continuity of leadership during this period of transition.
“The Board has appointed Holly Hirsch as Interim president and CEO and has complete confidence in her ability to lead EuroPharma through this transition,” said Matt Schueller, EuroPharma Board Director. “Our employee-owners, customers, and partners can be confident that the Board is actively overseeing the succession process, day-to-day operations are continuing without interruption, and we remain firmly committed to the strategy and culture Terry Lemerond established.”
“Terry’s decision to sell EuroPharma to its employees through an ESOP continues to shape the company’s future,” said Kyle Spader, ESOP Trustee. “Through the active succession planning process undertaken in recent years, and with the support of EuroPharma’s independent Board of Directors, the company is well positioned to provide stability and continuity during this transition.”
as interim president and CEO, Hirsch will continue to lead EuroPharma’s strategic priorities and day-to-day operations, with a focus on serving customers and retail partners, supporting employee-owners and business partners, and advancing the company’s growth initiatives. EuroPharma will continue to deliver the innovative, high-quality nutritional products and service that customers have come to expect from Terry Naturally.
“Terry’s impact on EuroPharma, the natural-products industry, and the countless people whose lives he touched cannot be overstated,” said Hirsch. “We are heartbroken by his loss, and we are equally mindful of the responsibility we share to honor what he built. Terry founded this company with an unwavering belief in the power of natural health, in doing the right thing, and in helping people live healthier lives. As an employee-owned company, EuroPharma’s future is in the hands of people who care deeply about that purpose. We will continue to serve our customers, partners, and communities with the quality, integrity, and passion that defined Terry’s life and work—while building thoughtfully for the future.”
EuroPharma said that the company remains committed to its long-term strategy and to carrying forward the legacy established by Lemerond. The Board and leadership team will continue to work closely with employee-owners, customers, suppliers, and retail partners to ensure continuity, sustained momentum, and continued investment in the Terry Naturally brand and EuroPharma’s broader portfolio.
For more information, visit www.europharmausa.com or www.euromedicausa.com.


